Course Primer
High Performance
Dentistry Master Program
Module Outline
a) In House Practice
Analysis
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Examine
Production, Overhead, Redundancy, Duplication, and any Analytics. This complete
analysis identifies the unique problems in each practice enabling customization
of the Master Program to solve specific needs. Identify practice core
objectives, prior goals, success of previous methods, introduce workable
Analytics, and ensure no issue remains unsolved. During this 2 day analysis,
we will discover areas of focus not previously mentioned by the practice owner.
Historically each practice brings ‘new’ issues for our trainers to address
which will hinder progress if ignored.
b) Professional
Dental Manual Development
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Systems
are used for all clinical activities until they become rote. Practice
management must follow suit. A total of 7 separate Systems Manuals will be created
to ensure consistency in all business procedures.
c) HR
Evaluation and Position Contracts
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Individual
team interviews and position contracts are critical for both employer and
employee expectations. Develop, review, and agree. This eliminates confusion,
and protects employees and employers from needless labour disputes.
d) Internal
Referral Strategies
-
90%
of practices rely on referrals, but virtually nobody has a set system.
-
Identify
and target type of patient you wish to ‘clone’, and area of dentistry you wish
to focus upon. Every consumer business does a superior job in this area over
dentistry, and our profession has the express ability to make a positive change
in their entire physical health.
-
Every
single team member plays an important role in this area.
e) Directing
patient relationships
-
Build
trust in your workplace. In our ‘microwave society’ consumers believe their
smart phone holds all the answers. In patient care, this leads to impulsive and
sometimes less than healthy decision making. Earn their trust, and you earn a
chance of winning their future business.
f) Collateral
Material Critique /Ad Development workshop
-
ROI
on every aspect of your marketing
-
Acquire
the 10 point Ad Development strategy that provides a system to determine
precisely how much traffic a piece will pull BEFORE you invest the money. 90%
of Dental Ads (like other industry ads) fail this test. Completion of this
module will allow the team to write ad pieces for any new service they wish to
offer.
g) Facilitative
Communication
-
What/How/When
you say it directly impacts your business generators
-
Service
recovery paradox – turning ‘bad’ cases into ‘good’ and have your patient/client
thank and refer your business
h) Dental
Position Leadership and Accountability
-
Goal
setting by individual and department, and discern the difference between
Management and Leadership. Leaders who become self-managing in each job
function both monitor and enhance performance. If it cannot be monitored it
cannot be improved.
i) ProSales
Case Acceptance*
-
Discover
the 5 Steps Never Taught in Dental School and how they can add 1 Million to
your production – Case Studies
-
Change
involving sizable investment invites frustration and paralysis. Hone the skills
with this interactive workshop to embrace it, and provide the freedom for your
client to make their best overall decision.
j) Digital
Dental Photography and Presentation*
-
Adopt
the best systems for taking and utilizing digital images which maximize patient
decision making. This is a ‘hands on’ workshop with cameras and editing
software. Every team must be trained to use your digital SLR.
k) 10 Point
Business Development Review Workshop
-
Review
all 10 aspects of Dental Business Development
-
Combining
all module strategies in everyday practice
*Joint Workshop Venues (multiple practice
workshops)
-
Digital
Dental Photography
-
ProSales
Case Acceptance
Duration:
-
4
months – Includes four complete Training Days in hotel conference rooms, with remaining
15 training sessions conducted on site. Online support is available always.