Course Primer

High Performance Dentistry Master Program


Module Outline


a)    In House Practice Analysis   

-          Examine Production, Overhead, Redundancy, Duplication, and any Analytics. This complete analysis identifies the unique problems in each practice enabling customization of the Master Program to solve specific needs. Identify practice core objectives, prior goals, success of previous methods, introduce workable Analytics, and ensure no issue remains unsolved.  During this 2 day analysis, we will discover areas of focus not previously mentioned by the practice owner.  Historically each practice brings ‘new’ issues for our trainers to address which will hinder progress if ignored.

b)    Professional Dental Manual Development

-          Systems are used for all clinical activities until they become rote. Practice management must follow suit. A total of 7 separate Systems Manuals will be created to ensure consistency in all business procedures.


c)    HR Evaluation and Position Contracts

-          Individual team interviews and position contracts are critical for both employer and employee expectations. Develop, review, and agree. This eliminates confusion, and protects employees and employers from needless labour disputes.


d)    Internal Referral Strategies

-          90% of practices rely on referrals, but virtually nobody has a set system.

-          Identify and target type of patient you wish to ‘clone’, and area of dentistry you wish to focus upon. Every consumer business does a superior job in this area over dentistry, and our profession has the express ability to make a positive change in their entire physical health.

-          Every single team member plays an important role in this area.


e)    Directing patient relationships

-          Build trust in your workplace. In our ‘microwave society’ consumers believe their smart phone holds all the answers. In patient care, this leads to impulsive and sometimes less than healthy decision making. Earn their trust, and you earn a chance of winning their future business.


f)     Collateral Material Critique /Ad Development workshop

-          ROI on every aspect of your marketing

-          Acquire the 10 point Ad Development strategy that provides a system to determine precisely how much traffic a piece will pull BEFORE you invest the money.  90% of Dental Ads (like other industry ads) fail this test. Completion of this module will allow the team to write ad pieces for any new service they wish to offer.


g)    Facilitative Communication

-          What/How/When you say it directly impacts your business generators

-          Service recovery paradox – turning ‘bad’ cases into ‘good’ and have your patient/client thank and refer your business


h)   Dental Position Leadership and Accountability 

-          Goal setting by individual and department, and discern the difference between Management and Leadership. Leaders who become self-managing in each job function both monitor and enhance performance. If it cannot be monitored it cannot be improved.


i)     ProSales Case Acceptance

-          Discover the 5 Steps Never Taught in Dental School and how they can add 1 Million to your production  – Case Studies

-          Change involving sizable investment invites frustration and paralysis. Hone the skills with this interactive workshop to embrace it, and provide the freedom for your client to make their best overall decision.

j)      Digital Dental Photography and Presentation*

-          Adopt the best systems for taking and utilizing digital images which maximize patient decision making. This is a ‘hands on’ workshop with cameras and editing software.  Every team must be trained to use your digital SLR.


k)    10 Point Business Development Review Workshop

-          Review all 10 aspects of Dental Business Development

-          Combining all module strategies in everyday practice

*Joint Workshop Venues (multiple practice workshops)  

-          Digital Dental Photography 

-          ProSales Case Acceptance 



-          4 months – Includes four complete Training Days in hotel conference rooms, with remaining 15 training sessions conducted on site. Online support is available always.